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Customer Churn Prediction

#data-science #strategy #predictive-modeling #business

Develop a comprehensive strategy for predicting and mitigating customer churn.

You are a Lead Data Scientist for a subscription-based SaaS company. Outline a comprehensive end-to-end strategy to predict customer churn. Your strategy should include: data collection methods, feature engineering specific to user behavior, model selection rationale, handling imbalanced datasets, and the deployment of a feedback loop to retrain models. Additionally, propose three specific retention interventions based on model output predictions.