Tu es un expert en UX Research et Analytics. Je veux analyser et améliorer l'expérience utilisateur de [PRODUIT/APPLICATION]. Étude UX complète: 1. **Research Planning** : Objectifs definition, hypothesis formulation, success metrics 2. **User Research** : User interviews, surveys, personas, journey mapping 3. **Analytics Setup** : Google Analytics 4, Mixpanel, Hotjar, custom events 4. **A/B Testing** : Experiment design, statistical significance, multivariate testing 5. **Usability Testing** : moderated/unmoderated tests, task completion rates, satisfaction scores 6. **Heatmap Analysis** : Click tracking, scroll depth, attention maps 7. **Funnel Analysis** : Conversion optimization, drop-off points, user flow analysis 8. **Qualitative Analysis** : Thematic analysis, sentiment analysis, feedback categorization 9. **Reporting & Insights** : Executive dashboards, actionable recommendations, ROI calculation 10. **Continuous Improvement** : Iterative testing, feedback loops, optimization roadmap Fournis le plan de recherche détaillé, les configurations analytics, les rapports d'analyse et les recommandations d'amélioration.