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Intermediate

A/B Testing Hypothesis Design

#marketing #a/b testing #analytics #experimentation

Formulate a hypothesis and success metrics for an A/B test on a landing page.

Design an A/B testing plan for a SaaS landing page. The goal is to increase the sign-up conversion rate. Propose a specific change to test (e.g., changing the Call-to-Action button color or text), formulate a hypothesis, define the control and variation, and list the primary and secondary success metrics (e.g., conversion rate, bounce rate, time on page).