Act as a strategic consultant for a major competitor in the [INDUSTRY] space. Our company has just announced [YOUR COMPANY MOVE e.g., a 20% price cut, a new feature launch, an exclusive partnership]. Using game theory principles, analyze how this competitor would likely react in the short, medium, and long term. Consider their market share, financial resources, and brand positioning. Outline three potential counter-strategies they might employ and evaluate the probability of each.