#keyword research
#strategy
#marketing
ç¹å®ã®ããŒãã«é¢é£ããSEOããŒã¯ãŒãã調æ»ããæ€çŽ¢ããªã¥ãŒã ãšç«¶åã®æ¿ããã«åºã¥ããŠæŠç¥çãªããŒã¯ãŒããªã¹ããäœæããŸãã
ããªãã¯SEOã®ã¹ãã·ã£ãªã¹ãã§ããã[ããã«ã¿ãŒã²ãããããã¯ãå
¥å]ãã«é¢é£ããSEOããŒã¯ãŒãæŠç¥ãç«æ¡ããŠãã ããã
1. ãã®ãããã¯ã«é¢é£ããäž»èŠãªããŒã¯ãŒãã10åæããŠãã ããã
2. åããŒã¯ãŒãã®æ€çŽ¢æå³ïŒæ
å ±åéã賌å
¥ç®çãªã©ïŒãåæããŠãã ããã
3. ãã³ã°ããŒã«ããŒã¯ãŒãã®åè£ã5ã€ææ¡ããŠãã ããã
4. ãããã®ããŒã¯ãŒããåãå
¥ããéã®ã³ã³ãã³ãæ§ææ¡ãç°¡æœã«ç€ºããŠãã ããã
åºåã¯æ¥æ¬èªã§ãç®æ¡æžãã䜿çšããŠæŽçããŠãã ããã
#meta tags
#ctr
#copywriting
æ€çŽ¢çµæã§ã®ã¯ãªãã¯çïŒCTRïŒãæå€§åããããã«ãé
åçã§é¢é£æ§ã®é«ãã¡ã¿ã¿ã€ãã«ãšã¡ã¿ãã£ã¹ã¯ãªãã·ã§ã³ãçæããŸãã
SEOã©ã€ã¿ãŒãšããŠã以äžã®èšäºã«æé©ãªã¡ã¿ã¿ã€ãã«ãšã¡ã¿ãã£ã¹ã¯ãªãã·ã§ã³ãäœæããŠãã ããã
èšäºã®ã¿ã€ãã«ïŒ[ããã«èšäºã¿ã€ãã«ãå
¥å]
èšäºã®æŠèŠïŒ[ããã«èšäºã®èŠçŽãå
¥å]
ã¿ãŒã²ããããŒã¯ãŒãïŒ[ããã«ããŒã¯ãŒããå
¥å]
æ¡ä»¶ïŒ
- ã¿ã€ãã«ã¯30æå以å
ããã£ã¹ã¯ãªãã·ã§ã³ã¯120æåçšåºŠä»¥å
ã«åããããšã
- ãŠãŒã¶ãŒã®ã¯ãªãã¯ãä¿ããããªé
åçãªè¡šçŸãå«ããããšã
- ã¿ãŒã²ããããŒã¯ãŒããèªç¶ã«çã蟌ãããšã
ãã¿ãŒã³ã3ã€ææ¡ããŠãã ããã
#content structure
#blogging
#outline
æ€çŽ¢äžäœãç²åŸããããã®ãè«ççã§ãŠãŒã¶ãŒã®æ€çŽ¢æå³ãæºããããã°èšäºã®æ§ææ¡ãäœæããŸãã
æ€çŽ¢äžäœãçãããã®èšäºæ§ææ¡ãäœæããŠãã ããã
ã¡ã€ã³ããŒã¯ãŒãïŒ[ããã«ããŒã¯ãŒããå
¥å]
ã¿ãŒã²ãããªãŒãã£ãšã³ã¹ïŒ[ããã«ãã«ãœããå
¥å]
以äžã®ãã©ãŒãããã«åŸã£ãŠåºåããŠãã ããïŒ
1. ã¿ã€ãã«æ¡ïŒH1ïŒïŒã¯ãªãã¯çãèæ
®ããããŒã¯ãŒããå«ããã®ã
2. ãªãŒãæïŒæ€çŽ¢æå³ãæ±²ã¿åããèªè
ã®é¢å¿ãåŒãå°å
¥ã
3. èŠåºããªã¹ãïŒH2ãH3ïŒïŒè«ççãªæµãã§ãé¢é£ãããµãããŒã¯ãŒããå«ããããšã
4. åèŠåºãã®å
容ã®ãã€ã³ãïŒå
·äœçã«äœãæžãã¹ããç°¡æœã«èª¬æã
5. æ§é åããŒã¿ããŒã¯ã¢ããã®ææ¡ïŒè©²åœããå ŽåïŒã
#competitor analysis
#audit
#backlinks
ç«¶åãŠã§ããµã€ããåæãããã®SEO匷ã¿ã匱ã¿ãããã³äœ¿çšããŠããããŒã¯ãŒãæŠç¥ãç¹å®ããŸãã
SEOã³ã³ãµã«ã¿ã³ããšããŠãç«¶åãµã€ããåæããæ¹åã®ããã®ã€ã³ãµã€ããæäŸããŠãã ããã
ç«¶åURLïŒ[ããã«URLãå
¥å]
èªç€Ÿãµã€ãã®ããŒãïŒ[ããã«ããŒããå
¥å]
åæé
ç®ïŒ
1. ãªãŒãœãªãã£ïŒãã¡ã€ã³ãã¯ãŒã被ãªã³ã¯ã®è³ªãšéã®æšæž¬ïŒã
2. ã³ã³ãã³ãæŠç¥ïŒäžäœè¡šç€ºããŠããèšäºã®åŸåãæåæ°ãæŽæ°é »åºŠïŒã
3. æè¡çãªSEOïŒããŒãžéåºŠã®æšæž¬ãã¢ãã€ã«ãã¬ã³ããªãŒãURLæ§é ïŒã
4. 䜿çšããŠããäž»èŠãªããŒã¯ãŒãïŒæšæž¬ïŒã
ãããã«åºã¥ããèªç€Ÿãµã€ããç«¶åã«åã€ããã«æã€ã¹ãå
·äœçãªå¯Ÿçã3ã€ææ¡ããŠãã ããã
#rewrite
#optimization
#content improvement
æ€çŽ¢é äœãäœè¿·ããŠããæ¢åã®èšäºãåæããSEOã®èгç¹ãããªã©ã€ãæ¡ãæç€ºããŸãã
以äžã®æ¢åèšäºã¯æ€çŽ¢é äœãäžãããŸãããSEOã®èгç¹ãããªã©ã€ãæ¡ãäœæããŠãã ããã
èšäºã®URLïŒãŸãã¯å
容ïŒïŒ[ããã«å
容ã貌ãä»ã]
ã¿ãŒã²ããããŒã¯ãŒãïŒ[ããã«ããŒã¯ãŒããå
¥å]
課é¡ïŒ
1. çŸç¶ã®ã³ã³ãã³ãã®äžè¶³ç¹ãæ¹åãã¹ãç¹ãææããŠãã ããã
2. æ€çŽ¢æå³ã«ããåèŽãããããã«è¿œå ãã¹ãæ
å ±ãH2èŠåºããææ¡ããŠãã ããã
3. èªã¿ããããåäžãããããã®æ§æå€æŽæ¡ã瀺ããŠãã ããã
4. å
·äœççãªãªã©ã€ãåŸã®ãªãŒãæãå®éã«äœæããŠãã ããã
#ecommerce
#product description
#conversion
ãªã³ã©ã€ã³ã¹ãã¢ã®åå詳现ããŒãžïŒPDPïŒã«ãããŠãæ€çŽ¢æµå
¥ãšã³ã³ããŒãžã§ã³ãæå€§åããããã®ããã¹ããäœæããŸãã
以äžã®ååã«å¯ŸããŠãSEOãšã³ã³ããŒãžã§ã³çïŒCVRïŒãæèããååããŒãžçšã®ããã¹ããäœæããŠãã ããã
åååïŒ[ããã«åååãå
¥å]
äž»èŠãªç¹åŸŽã»å©ç¹ïŒ[ããã«ç¹åŸŽãå
¥å]
ã¿ãŒã²ããããŒã¯ãŒãïŒ[ããã«ããŒã¯ãŒããå
¥å]
äœæããé
ç®ïŒ
1. SEOã«åŒ·ãååã¿ã€ãã«ïŒãã©ã³ãå + ååå + äž»èŠç¹åŸŽ + ã¢ãã«çªå·ãªã©ïŒã
2. ã¡ã¿ãã£ã¹ã¯ãªãã·ã§ã³ã
3. åå説ææïŒç¹åŸŽããããã£ããïŒãŠãŒã¶ãŒãåŸãããã¡ãªããïŒã«å€æããããŒã¯ãŒããèªç¶ã«çã蟌ãããšã
4. é¢é£ããæ€çŽ¢ã¯ãšãªïŒãŠãŒã¶ãŒãäžç·ã«æ€çŽ¢ããããªèªå¥ïŒã5ã€æããŠãã ããã
#local seo
#google my business
#map
å°åããžãã¹ã®é客ã匷åããããã«ãGoogleãããã§ã®è¡šç€ºé äœãäžããããã®ãããã£ãŒã«æ
å ±ãšæçš¿ã¢ã€ãã¢ãäœæããŸãã
以äžã®å°åããžãã¹ã®ããã®Googleããžãã¹ãããã£ãŒã«ïŒGBPïŒã®æé©åæ¡ãäœæããŠãã ããã
åºèåïŒ[ããã«åºèåãå
¥å]
æ¥çš®ïŒ[ããã«æ¥çš®ãå
¥å]
æåšå°ïŒ[ããã«å°åãå
¥å]
ã¿ãŒã²ãããšãªã¢ïŒ[ããã«å
·äœçãªãšãªã¢ãå
¥å]
äŸé Œå
容ïŒ
1. ãããžãã¹æ
å ±ãæ¬ã®èª¬ææïŒ800æå以å
ïŒïŒå°åã®ããŒã¯ãŒãïŒå°åïŒæ¥çš®ïŒãå«ããé¡§å®¢ãæ¥åºããããªããããªé
åçãªæç« ã
2. Googleæçš¿ïŒãã¥ãŒã¹ïŒã®ã¢ã€ãã¢ã3ã€ïŒæŽæ°é »åºŠãç¶æããããã®ãã¿ãææ¡ã
3. åçæ®åœ±ã®ã¢ããã€ã¹ïŒåºèã®é
åãäŒããããã«æçš¿ãã¹ãåçã®ãªã¹ãã
#technical seo
#audit
#checklist
ãŠã§ããµã€ãã®æè¡çãªåé¡ãçºèŠããä¿®æ£ããããã®å
æ¬çãªãã§ãã¯ãªã¹ããæäŸããŸãã
ãŠã§ããµã€ãã®æè¡çãªSEOç£æ»ãè¡ãããã®è©³çްãªãã§ãã¯ãªã¹ããäœæããŠãã ããã
ãµã€ãã®çš®é¡ïŒ[ããã«ãµã€ãã¿ã€ããå
¥åïŒäŸãã° ã³ãŒãã¬ãŒããµã€ã / WordPressããã° / ECãµã€ã]
以äžã®ã«ããŽãªãŒããšã«ãå
·äœçãªç¢ºèªé
ç®ãšæšå¥šãããããŒã«ïŒããã°ïŒãæããŠãã ããã
1. ã¯ããŒã«abilityãšã€ã³ããã¯ã¹abilityïŒrobots.txt, sitemap.xmlãªã©ïŒ
2. ããŒãžé床ãšCore Web Vitals
3. ã¢ãã€ã«ãã¬ã³ããªãŒæ§
4. ã»ãã¥ãªãã£ïŒHTTPSïŒ
5. æ§é åããŒã¿
6. å
éšãªã³ã¯æ§é
7. URLæ§é
åé
ç®ã«ã€ããŠããªããããSEOã«ãšã£ãŠéèŠãªã®ããç°¡æœã«èª¬æããŠãã ããã
#link building
#outreach
#email marketing
ä»ã®ãŠã§ããµã€ããããã°ã«ãªã³ã¯ãäŸé Œãããããç€Œåæ£ãããã€èª¬åŸåã®ããã¢ãŠããªãŒãã¡ãŒã«ã®ãã©ãããäœæããŸãã
被ãªã³ã¯ïŒããã¯ãªã³ã¯ïŒãç²åŸããããã®ã¢ãŠããªãŒãã¡ãŒã«ã®æé¢ãäœæããŠãã ããã
èªåã®ãµã€ãïŒ[ããã«èªç€ŸURL]
èªåã®èšäºïŒ[ããã«ãªã³ã¯ããŠã»ããèªç€Ÿã®èšäºURLãšå
容]
çžæã®ãµã€ãïŒ[ããã«çžæã®URL]
çžæã®æ
åœè
åïŒäžæã®å Žåã¯ãç·šééšæ§ããªã©ïŒïŒ[ããã«ååãå
¥å]
ã¡ãŒã«ã®ããŒã³ïŒãããã§ãã·ã§ãã«ãã€äžå¯§ãçžæã«ã¡ãªãããããããšã匷調ã
å
å®¹ã®æ§æïŒ
1. çžæã®ã³ã³ãã³ããå
·äœçã«è€è³ã
2. èªå·±ç޹ä»ãšèªåã®ãµã€ãã®ç޹ä»ã
3. ãªã³ã¯ãææ¡ããçç±ïŒçžæã®èªè
ã«ãšã£ãŠäŸ¡å€ãããããšïŒã
4. ç°¡æœãªäŸé Œã
ä»¶åãšæ¬æãäœæããŠãã ããã
#faq
#structured data
#rich results
ãŠãŒã¶ãŒã®çåã«çãã€ã€ãæ€çŽ¢çµæã®ãªãããªã¶ã«ãïŒFAQã¹ããããïŒãçãããã®QAäœæãšæ§é åããŒã¿ã®å®è£
æ¹æ³ãæç€ºããŸãã
以äžã®ãããã¯ã«é¢ããFAQããŒãžãäœæããGoogleã®ãªãããªã¶ã«ãã«å¯Ÿå¿ããããã®ã¢ããã€ã¹ãããŠãã ããã
ãããã¯ïŒ[ããã«ãããã¯ãå
¥å]
ã¿ãŒã²ãããªãŒãã£ãšã³ã¹ïŒ[ããã«ãã«ãœããå
¥å]
1. ãŠãŒã¶ãŒãããæ€çŽ¢ããããªè³ªåïŒQuestionïŒãšããã®ç°¡æœãã€ç確ãªåçïŒAnswerïŒã5ã»ããäœæããŠãã ãããåçã¯50æåååŸãç®å®ã«ããŠãã ããã
2. äœæããFAQãHTMLã§å®è£
ããéã®ãJSON-LD圢åŒã®æ§é åããŒã¿ïŒFAQPageïŒã®ãµã³ãã«ã³ãŒããçæããŠãã ããã
3. FAQã¹ããããã衚瀺ãããããã®ãã®ä»ã®ã³ãïŒäŸïŒè³ªåã®å«ãŸãæ¹ïŒãããã°æããŠãã ããã