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Churn Prediction Strategy

#machine-learning #data-science #strategy

Outline a machine learning pipeline for customer churn.

Outline a comprehensive machine learning pipeline to predict customer churn for a subscription-based SaaS platform. Detail the steps from data collection and feature engineering (e.g., login frequency, support ticket sentiment) to model selection and evaluation metrics. Explain how you would handle imbalanced datasets and prevent data leakage during the training phase.